A 2024 Crash Course: How to Market Office Space for Rent 

Struggling to find tenants for your office space? Don’t worry, you’re not alone. Nationwide, commercial real estate professionals have been struggling to find their footing after the pandemic as more and more companies adopt a hybrid work schedule. According to the Colorado Sun, about 30% of Denver’s downtown office space is vacant. Even so, with the right marketing strategy in place, you’ll be able to attract the perfect tenants to your property. As a leading marketing agency in Denver, we’ve put together some top tips to help you effectively market your office space for rent.  

Let’s dive in. 

Importance of Understanding How to Market Office Space for Rent 

In today’s competitive commercial real estate market, simply listing your vacant office space online isn’t enough to attract high-quality tenants. A well-defined strategy with understanding of how to marketing office space is crucial for reaching the right audience and showcasing the unique value proposition of your property. 

Here’s why understanding how to effectively market your office space is essential: 

  • Reduced Vacancy Rates: A strategic marketing plan can significantly reduce vacancy periods, leading to a more consistent income stream for your property. 
  • Attract Ideal Tenants: By tailoring your message and highlighting the right features, you can attract tenants who are a good fit for your building’s culture and amenities. This leads to a more harmonious and stable tenant base. 
  • Increased Rental Rates: Effective marketing can help you command higher rental rates by emphasizing the unique selling points of your property and its value proposition compared to competitors. 
  • Establish Brand Credibility: A well-executed marketing strategy positions you as a professional and forward-thinking property owner, increasing your credibility in the eyes of potential tenants. 
vector image of commercial office space with blues and whites and plants in 2-d

8 Tips on How to Market Your Office Space for Rent 

By implementing these targeted tactics, you can showcase the unique value of your property, reach the right audience, and fill your vacancies faster. Here are 8 effective tips on how to market your office space for rent: 

1. Understand Your Target Audience 

First things first, who are you trying to attract? Understanding your target audience is crucial. Are you looking to attract startups, established businesses, or freelancers? Each group has different needs and preferences. Tailor your marketing message to resonate with the type of tenant you want is one of the fundamental ways of properly marketing office space.  

2. Highlight Unique Selling Points of Your Property 

What makes your office space special? Is it the location, the amenities, or perhaps the stunning views? Identify and emphasize these unique selling points in all your marketing materials. Showcase features like high-speed internet, flexible lease terms, attractive amenities, and a centralized location to really set your property apart from the competition.  

3. Leverage High-Quality Visuals to Effectively Market Your Office Space for Rent 

You know what they say–a picture is worth a thousand words. This couldn’t be more true in real estate. For every property you’re trying to market, make sure to invest in professional photography and virtual tours to showcase it in the best light on social media, your website, and via email. High-quality visuals can make a significant difference in attracting potential tenants who are browsing online. 

4. Optimize Your Online Listings 

Make sure your property is listed on popular commercial real estate websites like LoopNet, CoStar, and Zillow Make sure to use detailed descriptions, high-quality photos, and virtual tours. Don’t forget to include relevant keywords that potential tenants might use in their searches. An optimized listing increases your chances of being found by the right tenants. 

5. Offer Incentives 

Who doesn’t love a good ‘ol fashioned incentive to sweeten the deal? Try offering a few to entice potential tenants when you’re looking for ways how to market office space for rent. This could be anything from a rent discount for the first few months, free parking, or flexible lease terms. Incentives can make your offer more appealing, help you close deals faster, and help you attract the attention of more potential tenants. 

6. Create a Dedicated Website 

People are more likely to consider your property a serious candidate in their search if it has an attractive, easy-to-navigate website. Work with your web developers or your marketing agency to craft a website that shows off all of the properties you’re trying to sell while also being a living, breathing embodiment of your team and your values. Try to include all the details about your properties as well as high-quality images, virtual tours, and updated contact information. We also recommend investing in SEO so your website can more easily generate organic traffic. 

7. Emails are Your Friend 

“Email marketing generates an average return on investment (ROI) that is significantly higher than most other marketing channels. For example, Constant Contact found the average ROI of email marketing to be $36 for every $1 spent, while a different study showed the average ROI of social media marketing is about $2.80 for every $1 spent.”

Fit Small Business

Email marketing and real estate are a match made in heaven. Email marketing provides a direct line to potential tenants, allowing you to highlight your office space while also directly communicating with people.  

One of the significant advantages of email marketing is the ability to track key metrics like open rates, click-through rates, and conversions. This data helps you measure the effectiveness of your campaigns and refine your strategy for better results. By segmenting your email list, you can tailor messages to specific groups—such as offering flexible lease terms to startups and highlighting premium amenities for established businesses. 

This level of customization builds stronger relationships with potential tenants, keeps your property top-of-mind, and increases the likelihood of closing deals. In a competitive market like Denver, email marketing is a cost-effective and impactful way to market your office space and connect with the right audience. 

8. Leverage Testimonials and Reviews 

“Positive reviews don’t just attract customers to a business, they actually increase customer spending by over 30%. That’s because consumers are reported to spend 31% more on products or services that have excellent reviews.”

-Bright Local

There’s no other way to slice it: people pay attention to reviews. In fact, we’d argue that they’re one of the first things people look at before stopping by or giving you a call about a property. They are fundamental in boosting your credibility; thus, we strongly encourage you to speak with your current tenants about leaving detailed reviews on Google and Yelp. Believe it or not, testimonials can be some of your strongest marketing materials.  

5 More Creative Ways to Market Office Space in the Denver Area 

The Denver market offers a unique landscape for marketing office space. Here are some creative ways to stand out from the competition: 

  1. Partner with Local Businesses: Collaborate with coffee shops, restaurants, or fitness centers in your area to offer co-branded promotions or discounts to potential tenants. This can expose your property to a new audience and highlight the surrounding amenities. 
  1. Host Networking Events: Organize networking events or workshops at your office space. This allows potential tenants to experience the space firsthand, connect with other professionals, and gain a positive impression of your building’s atmosphere. 
  1. Utilize Social Media Strategically: Go beyond simply listing your property. Use social media platforms like LinkedIn or Instagram to showcase the office space’s culture, amenities, and surrounding neighborhood. Run targeted ad campaigns to reach specific demographics of potential tenants. 
  1. Content Marketing: Develop informative and engaging content about the benefits of working in your office space. This could include blog posts on topics like “Top Reasons to Choose a Co-working Space” or “The Advantages of a Centralized Location for Your Business.” 
  1. Get Involved in the Community: Sponsor local events, participate in professional organizations, or volunteer in the Denver community. This increases brand awareness and positions your property as one that values giving back. 

Work with a Professional Marketing Agency to Develop the Most Creative Ways to Market Your Property 

If marketing isn’t your forte, it’s probably a good idea to partner with a professional marketing agency if you want to get your property on the right track. An agency can provide you with expert advice, handle your marketing efforts, and help you reach an even wider audience. Our team at Red Egg Marketing has ample experience in helping property management companies market office spaces (among other commercial properties!). We’d be more than happy to lend you a hand.  

Summer Sellers

Summer has been writing ever since she could pick up a pen. After she earned her bachelor’s degree in English Literature from Colorado College in 2019, she started perfecting her skills in social media marketing, content marketing, copywriting, blogging, and hasn’t stopped since.