Meet the Paid Ads Team: Small Department, Massive ROAS
Giving Google your credit card and “hoping for the best” is a great way to go broke. If you’re tired of seeing your ad spend disappear into the digital void with nothing but a few “likes” to show for it, it’s time to bring in the pros (ahem, that’s us!).
Most agencies try to impress you with a “Paid Media Department” that’s forty people deep—half of whom are just there to fetch coffee and bill you for it. At Red Egg, we don’t need a skyscraper full of people to get your phone to ring. We just need one specialist who knows exactly where to put your money.
Surprise! Our Paid Ads Specialist is a One-Man Team
Alright, let’s peel back the curtain. When you look at our ads department, you aren’t going to see a sea of cubicles. You’re going to see Marcus Olson!! *applause*
Marcus isn’t just a guy who clicks buttons on Facebook. He’s a data-obsessed strategist who has been in the digital trenches since 2019. Before he became our Lead Rooster for paid search here at Red Egg, Marcus cut his teeth at a larger agency in Denver. While he learned the ropes there, he quickly realized that the “cookie-cutter” approach was for the birds. He joined Red Egg because he wanted the freedom to personalize ads and treat every client like a “Grade A” priority, not just another number in the carton.
But here’s the kicker: Marcus also served as a Project Specialist for a multi-million-dollar pipeline company. Why does that matter to you? Because when you’re managing $3.7 million projects, a 1% error is a catastrophe. Marcus brings that same “zero-room-for-error” mentality to your ad spend. (Cha-ching!)
The Marcus Stats:
Experience: Six years at Red Egg and almost 7 of digital content and PPC experience.
The Resume: Formerly a PPC Specialist at Agency FIFTY3 and a Project Specialist at Precision Pipeline, LLC.
The Skills: He’s a master of dashboards and metrics. He once improved a project’s weekly error rate from 200+ down to less than 20 in just three months. Imagine what he can do for your conversion tracking.
The Creative Edge: He’s also an independent videographer. He doesn’t just look at the numbers; he understands the visual “hook” that makes someone stop scrolling and start clicking.
“At a big agency, ‘efficiency’ usually means using the same cookie-cutter template for every client to save the agency time. But in paid ads, if you aren’t personalizing the strategy to the specific data of the business, you’re just leaving money on the table. I joined Red Egg in 2020 because I wanted the freedom to stop ‘processing’ accounts and start actually managing them. Here, we treat ad spend with the same precision I used in multi-million dollar project management.”
— Marcus Olson, Paid Ads Specialist
The Eggvantage: Why One Paid Ads Specialist + A Whole Agency = Winning
While Marcus’s department might be lean, he’s far from a lone wolf. Think of him as the pilot with the best ground crew in the business. At Red Egg, our paid ads specialist works hand-in-hand with every other department to ensure your budget is invested, not just spent.
He collaborates across the coop to make sure your high-converting landing pages are actually ready for the traffic he’s about to send:
Angie (Marketing Director): As the “Oldest Hen,” Angie ensures Marcus’s ad spend aligns with the overarching brand narrative and long-term business goals, keeping the big-picture strategy on track.
Delaney (Marketing Director): Delaney brings her journalistic eye to the huddle, helping Marcus sharpen ad hooks and PR-worthy messaging that grabs attention in a crowded feed.
Summer (Account & Content Marketing Manager): Summer ensures the “human-first” voice she crafts for your blogs and emails matches Marcus’s ad copy perfectly so your customers never feel a disconnect.
Grayson (Digital Marketing Account Manager): Our “Newest Rooster” brings fresh, agile energy to the huddle, helping Marcus pivot social ad creatives quickly to stay ahead of fast-moving digital trends.
Morgan (The SEO & AI Manager): Morgan maps out the long-term “AI-ready” strategy, identifying the high-level roadmap and “territories” helping Marcus decide on Google Ads vs SEO priorities.
Jasmin (The SEO Specialist & Outreach Hero): Jasmin is the technical engine digging for “money keywords”; when she finds a high-intent term that’s just out of reach organically, she flags it so Marcus can pounce on it immediately with a paid campaign.
Keith (The SEO Content Specialist & Authority Lead): Keith builds the topical authority that makes those clicks count, ensuring the landing page substance matches Marcus’s ad copy so your customers find exactly what they were promised.
Lucas (Social Media Marketer): Our social media “Egg-spert.” While Marcus is hunting for high-intent clicks, Lucas is busy building the community and “vibe” that makes people trust your brand before they even see an ad. He ensures your social presence isn’t just “noise”—it’s a destination.
Alyson Rua (Art Director): The visual visionary. Alyson ensures that every ad Marcus runs isn’t just functional, but beautiful. She oversees the high-level aesthetic of our campaigns, making sure the brand identity is elevated and consistent. While Marcus focuses on the numbers, Alyson focuses on the “stop-and-stare” factor that builds immediate premium authority.
Elliana (Graphic Designer): Our visual virtuoso. Elliana ensures Marcus’s ads don’t just blend into the background. She crafts the “eye-candy” that stops the scroll, making sure your brand looks “Grade A” from the first click to the final conversion.
Zach & Jacob (The Web Dev Duo): The architects of the coop. While Marcus is driving the car, Zach and Jacob are under the hood making sure the engine is purring. They handle the technical heavy lifting—site speed, mobile optimization, and seamless user experiences—so that Marcus’s traffic doesn’t bounce off a broken page.
Why a PPC Management Agency in Denver Beats a “Big Box” Firm
When you work with a giant PPC management agency in Denver, you’re a number on a spreadsheet. Your account gets passed to a junior rep who is learning on your dime.
When you work with us, you get Marcus. You get someone who knows your name, your goals, and exactly why your last campaign didn’t work. We offer the agility to pivot your strategy in ten minutes, not ten business days.
Ready to Hatch a High-ROI Campaign?
Let’s be honest: you’re busy running a business. You don’t have time to babysit a “specialist” who doesn’t know a fiduciary from a flute player. At Red Egg Marketing, we don’t just “run ads”—we build your sitewide authority and position you as a true leader in your industry.
You get a dedicated digital marketing account manager who acts as your concierge, backed by a data-driven expert who treats your ad spend like it’s his own.Stop throwing spaghetti at the Google wall. Let’s build a strategy that actually moves the needle. Contact Red Egg Marketing today, and let’s get your business flying the coop.
Morgan Barnhardt
Morgan is Red Egg's AI SEO & SEO Manager! Leveraging her Bachelor of Science in Business Administration with a concentration in Marketing, she has been optimizing websites for search engines since 2018. Morgan's experience spans across diverse industries, allowing her to tailor effective AI SEO & general holistic SEO strategies for a wide range of clients.